With the global big data market set to be worth nearly $235 billion by 2026, to say that data is now core to business success today would be a massive understatement. From tweaking shipping strategies to delivering more relevant advertising campaigns to customers, businesses are constantly looking for ways to make more data-driven decisions. But with this access to consumer data comes great responsibility. And unfortunately, in many consumers’ eyes companies are not doing all they can to make sure that their data is being used securely and with the highest privacy standards in mind. According to the Pew Research